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Happy New Year!

PopGirl Pam

I love pop culture.

As a young girl, I always wanted the popular toy for Christmas. My poor Dad waited hours in line so he could buy me the Cabbage Patch Doll with the blonde curly hair. I stayed up late at night to watch all the new music videos on MTV. My favorite was Michael Jackson’s Thriller which I then bought on VHS tape to watch over and over again. I was on top of all the latest fashion trends: designer jeans, rainbow shirts, jelly sandals, Steve Madden slides, and scrunchies. I saw Top Gun five times in the movie theater. And don’t get me started on all things New Kids on the Block. I’m a Jordan girl!

When I found out I was having a daughter, I was so excited. I was hoping she would share in my love of pop culture. I could not wait to shop with her at the mall, to give her my old Judy Blume books, to watch all the classic Disney movies together, to take her to her very first concert, and to create tons of other amazing memories. So far, this "girl mom" role has been greater than I ever imagined. Annabel and I have shared so many fun moments including the launch of PopGirl Box!

This month the theme of our box is “Pop Star.” It was partially inspired by our love of Taylor Swift's new album Reputation (IT’S SO AWESOME), but mostly because we wanted to inspire your girl to shine like a star. To walk down her own path. To dream big. To sing her favorite song at the top of her lungs. To be comfortable in her own skin. To have fun every single day. And to leave a little sparkle wherever she goes.

We hope your tween loves this box and the many more box surprises to come. Welcome to our PopGirl family. We’re so glad you’re here! Happy New Year!


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